General Motors Financial Company, Inc. (GM Financial) announces the launch of Cool Cars for Remarkable Kids, a program that addresses unique mobility challenges faced by children and youth across North America through creative use of off-lease GM Financial inventory. The program’s first collaboration with Ronald McDonald House uses a limited number of off-lease vehicles to transport visiting sick children and their families who often do not have their own means of travel during their stay. Cool Cars for Remarkable Kids is currently in pilot phase with the Ronald McDonald House in Fort Worth, Texas, where GM Financial’s corporate headquarters is located.
In 2017, the program will be expanded to more than 30 Ronald McDonald House locations in Texas, Arizona, North Carolina and Michigan, all states in which GM Financial maintains a significant commercial or employment presence. In the long term, the intent is to provide vehicles to Ronald McDonald Houses across the U.S. and Canada. With more than 600,000 GM vehicles coming off lease over the next two years, this program has the potential to meaningfully impact the lives of thousands of kids and their families across North America.
“Since our inception, GM Financial has taken an active role in improving communities and making them a better place in which to live and work. We are honored to build on this commitment right here in our own backyard through the launch of the Cool Cars for Remarkable Kids program in Fort Worth,” said Dan Berce, President and CEO of GM Financial. “This program presents an excellent opportunity to continue to positively impact lives through improved mobility options in North Texas, as well as more broadly across the country in the coming year.”
The Ronald McDonald House of Fort Worth and GM Financial have long enjoyed a healthy nonprofit/corporate partnership. Dan Heinrich, GM Financial’s Senior Vice-President Remarketing Solutions, and his parents and family, have been involved in our Meals from the Heart program for nearing 30 years. We are also fortunate to have RMHFW board members from GM Financial with Tricia Francis, Vice President Customer Experience Services, currently serving.
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